5 Steps to Scaling a Small Beauty Brand
Do you wonder how to go from selling to strangers on Instagram to building a multi-stream brand that you don’t have to manage 24/7? Here are five steps to scaling your small beauty brand to the next level. 1. Create a subscription model: Once you have a product, a subscription model can create a steady…
Read MoreI Made the Tiger King’s Products and 5 Things You Can Learn From Him!
Have you seen the Tiger king show on netflix yet? I was watching it last night and realized that many many years ago I created his skincare and lube line for him. At the time, he said that he wanted products just for his little zoo in Oklahoma. It was a pleasant and simple exchange.…
Read MoreFour Reasons Why This Mess Isn’t Jaclyn Hill’s Fault and 8 Things Every Brand Owner Must Start Doing TODAY to Avoid This Disaster.
We have all recently heard about Jaclyn Hills conversational lipstick launch (if you haven’t check these links) Consumers have been showing pictures and videos of what looks like fibers or small hairs, holes and black spots on their new lipsticks. As brand owners you can imagine how this public and wide scale backlash could devastate…
Read More3 Areas That Need Attention To Ensure a Successful Launch
Last week, on our Hot Seat laser coaching inside of the Inner Circle one of our members asked me to review her launch plan. She is planning on launching (and selling out) in July! The hard part is done, she has created all of her labels, artwork, and product is created and now it’s time…
Read MoreAsk Melody: I want to start my own skin care line, what do I do?
I got this great question that I receive almost everyday from a reader, Amy. She asked: Help, I want to start my own line but I don’t know where to start. Do I just call labs? What about labeling it? Can I make changes to the formula? So many questions but not sure where to…
Read More5 Myths Debunked About Starting a Beauty Brand
I am so blessed to speak with entrepreneurs every day who either have a goal to create their own line or have created one and need help on their next phase on the journey. Usually on our initial discovery call there are several recurring myths that most of my clients believe and I wanted to get…
Read MoreCase Study: How to Build a Line in 10 Days or Less
This is a real life case study that occurred 10 days ago. The challenge: One of my dear and successful clients asked me how quickly we could get a new line ready for Amazon. I said, maybe 2 weeks, he said let’s beat it. I was game. Let me show you EXACT steps that we…
Read MoreIs Skincare Overcrowded?
Yes, yes it is but so what? Does that mean you shouldn’t try? I speak to business owners every day who have carved out a niche for themselves in a very crowded marketplace and are doing very well. Oftentimes, with stock off the shelf private label products. What makes their brand more successful than yours?…
Read MoreHow to Start a Skincare Line
Starting your own skincare product line? Not sure which products to include in your line? Start here: Step 1: Setting up your business structure It’s important for you to set up your business structure properly. It will save you from tons of headaches down the road. In the US, you can set up as a…
Read MoreOverwhelmed? Too Many Ideas Spinning In Your Head and Not Sure Where To Start?
The other day I had a conversation with a coaching client and she said “I am just so confused, there are so many products that I want to develop, and so many options and I have no idea where to start.” Sound familiar? There are a lot of initial choices to make. You have to…
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