To Patent or Not To Patent?
Not a week goes by that I don’t have to sign an NDA, and then hear these words: “Do you think I should patent my formula?” And my answer is…that depends. Patents are an amazing option for people that have created something truly, truly unique. However, there really are not that many products in the…
Read MoreWhat It Really Takes To Launch a Successful Product Line
What does it take to start a successful product line? Believe it or not the answer is simple: Spending time in the discovery process. When people have an idea for a new product or line the first thing I encourage my clients to spend time in the discovery process. When a brand owner does his…
Read MoreBuilding your dream|How to start your own cosmetic line
Thinking of making your own cosmetic product line? Has it always been a dream of yours? Unsure of where to start? With so many details, it’s easy to get lost and overwhelmed. Download this Free guide and learn the process and shortcuts of how to start your own cosmetic line. This Free report is perfect…
Read More3 Elements of a Successful Skin Care Launch
Building a successful skin care line that will be here for a long time has several elements to them. The first is not the product. That’s right, it’s not the product. Yes, a high quality product is awesome and necessary but the first element of a successful skin care line as everything to do with…
Read MoreIs Innovation Necessary in Skin Care, Make Up and Hair Care Brands?
Is innovation necessary in skin care, make up and hair care brands? The obvious answers is yes! Why is it obvious? Because if innovation and something “new” wasn’t necessary than big brands such as L’Oreal, Revlon, and Clinique wouldn’t consistently be bringing out new lines each season. They wouldn’t spend the money on new packaging,…
Read MoreWhat Does It Take To Launch a Successful Skin Care Line?
What does it take to launch a successful skin care line? You have a name, an idea and a goal but do you have a viable business? Will it work? The simple answer is yes, if you plan to do the work. What sets successful skin care companies apart? Is it the the clever name?…
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